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We are looking for a UX Designer to join our team and lead user-centered design processes across planning, research, ideation, and evaluation stages. This role is responsible for driving the creation and improvement of services, products, and digital environments, ensuring that business objectives align with real user needs, usage contexts, and continuous experience improvements — all in accordance with our team's guidelines and best practices.
Responsibilities
- Conduct SWOT analysis, gap analysis, and benchmarking to inform design decisions
- Develop task maps, Jobs-to-be-Done (JBTD), user story maps, and flow diagrams
- Identify process pain points and map opportunities for improvement
- Create User Journeys, Experience Maps, and Service Blueprints for products, services, and initiatives
- Define ecosystem strategies and service/product visions
- Perform insight mapping, define points of view, and facilitate "How Might We" sessions
- Build value proposition canvases, service value propositions, and ecosystem definitions
- Facilitate co-creation and ideation sessions, including visualization exercises, idea matrices, and evaluation/innovation frameworks (e.g., MSCW, MAYA)
- Produce storyboards, narratives, concept tutorials, experience principles, and touchpoint briefs
- Design service prototypes, role-play simulations, business model canvases, and touchpoint/offer maps
- Develop service roadmaps, specifications, and customer engagement plans
- Understand and apply data visualization structures and dashboard design principles
- Conduct user research (interviews, surveys, contextual inquiry) to understand user needs and expectations
- Plan and execute usability testing to evaluate and enhance product design
- Create user profiles through interviews, shadowing, service safaris, focus groups, diary studies, and role-playing exercises
- Design and guide the execution of email surveys, intercept surveys, and service data analysis
- Apply information architecture principles to improve navigability and usability of websites and applications
- Develop mental models, empathy maps, proto-personas, and persona canvases
- Apply knowledge of Design Systems, interaction documentation, and branding guidelines
- Build low, medium, and high-fidelity prototypes using Figma, applying responsive design principles
Requirements
- 3 to 5 years of experience in UX Design or related roles
- Proven experience in qualitative and quantitative user research
- Strong knowledge of information architecture, interaction design, and usability principles
- Hands-on experience with Design Systems and Figma for interface design
- Experience creating medium-to-high fidelity interactive prototypes
- Experience conducting usability testing and incorporating findings into design iterations
- Proficiency with design and collaboration tools: Figma, Mural, Miro, FigJam, Whiteboard
- Proficiency with Microsoft Office tools: Word, Excel, PowerPoint, Teams, Outlook, Forms
- Familiarity with research and testing tools: Optimal Workshop, Maze, Hotjar
- Experience working with Jira, Confluence, or similar project management tools
- Strong soft skills: autonomy, flexibility, goal orientation, customer focus, problem-solving, and sense of urgency
- Excellent interpersonal communication, group coordination, leadership, and negotiation skills
- Agile mindset with the ability to foster an agile culture within the team
- Business acumen with the ability to actively contribute to the product vision
Nice to have
- Experience facilitating cross-functional workshops or design sprints
- Familiarity with data visualization best practices for dashboards
- Previous experience working in agile/scrum environments
- Exposure to service design methodologies beyond digital products (e.g., physical touchpoints, omnichannel experiences)