Back to SearchSenior Web Analyst (GTM/Tealium)
Remote in Ukraine
Web Analytics& 2 others
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We are seeking a Senior Web Analyst to join our PT Web Tracking & Insights team. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using tag management systems (Tealium IQ and Google Tag Manager) and Google Analytics 4 (GA4). This is not a frontend web development role: the focus is purely on tracking implementation, data collection, and analytics enablement.
Responsibilities
- Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager
- Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
- Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
- Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system
- Coordinate with media agencies to test and validate marketing pixel implementations
- Document tracking setups and maintain clear implementation guidelines
Requirements
- 5+ years of hands-on experience with Tealium IQ and/or Google Tag Manager
- Strong working knowledge of Google Analytics 4 (GA4)
- Proficiency in JavaScript for tag customization and debugging
- Understanding of HTML and CSS to interpret page structure and support debugging
- Understanding of dataLayer design and event-driven data tracking
- English proficiency at B2 level or higher
Nice to have
- Understanding of digital marketing technologies and consent management