Back to SearchSenior Marketing Specialist
Remote in Mexico
Sales and Marketing& 9 others
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We are hiring a Senior Marketing Specialist to deliver scalable, detail-driven email and campaign execution using Marketo and modern marketing operations practices. You will own builds for emails, landing pages, Smart Campaigns, and Smart Lists while safeguarding compliance, testing, and performance tracking.
Responsibilities
- Create, format, and revise responsive email templates and landing pages using Marketo's modular editor
- Apply HTML/CSS to fix layout issues, refine typography, and maintain responsive rendering across major email clients and devices
- Convert Figma designs into pixel-accurate email builds with cross-client compatibility
- Develop and maintain Marketo landing pages, forms, and reusable design-system components to accelerate production
- Build and configure Marketo Smart Campaigns and Smart Lists for varied marketing initiatives
- Launch campaign types such as one-time email sends, nurture/drip sequences, and webinar/event promotions
- Organize campaign assets, tokens, dynamic content, and program structures following Marketo best practices including naming conventions and folder structures
- Coordinate database hygiene, list management, and lead scoring/routing logic with marketing operations
- Track and troubleshoot deliverability, rendering, and tracking issues while monitoring metrics like opens, clicks, unsubscribes, and bounces
- Run quality assurance for all emails to confirm perfect rendering, valid links, and correct personalization tokens
- Plan and run A/B tests across subject lines, sender names, layouts, and send times to optimize results
- Define target audiences with Smart Lists and filter logic, ensuring compliant (GDPR/CCPA/CAN-SPAM) and accurate database lists
- Validate that UTM parameters and tracking links are properly applied across all assets
- Partner with marketing, design, content, and campaign managers to collect requirements and manage approvals and revisions
- Manage the email/campaign production calendar and turnaround times in an always-on, fast-paced marketing environment
- Maintain documentation for build processes, coding standards, and template libraries to improve reuse and speed
- Recommend Marketo best practices and new features to strengthen program performance over time
Requirements
- Proven track record of 3+ years executing campaigns in Adobe Marketo Engage (Marketo Certified Professional or Associate certification is a strong plus) or comparable platforms such as HubSpot or Salesforce
- Hands-on experience with HTML/CSS for email, including limitations and rendering quirks across clients
- Experience using email preview and validation tools like Litmus or Email on Acid
- Strong knowledge of deliverability fundamentals, sender reputation, and global regulations including CAN-SPAM, GDPR, and CASL
- Solid grasp of A/B testing methods and how to apply them to email performance
- Ability to translate static designs into functional email builds that match brand standards
- Excellent attention to detail supported by consistent QA routines
- Comfort working on multiple concurrent email builds under deadline pressure in a fast-moving environment
- English proficiency at Upper-Intermediate (B2) or higher