Back to SearchSenior Marketing Specialist
Remote in Mexico
Sales and Marketing& 9 others
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We are looking for a Senior Marketing Specialist to execute high-quality email marketing and automation work using Adobe Marketo Engage and strong HTML/CSS craftsmanship. You will support always-on campaigns by building emails and landing pages, running QA and A/B tests, and keeping tracking and compliance accurate.
Responsibilities
- Build, format, and modify responsive email templates and landing pages using Marketo's modular editor
- Troubleshoot layout issues with HTML/CSS, refine formatting, and ensure responsive rendering across major email clients and devices
- Translate Figma designs into pixel-accurate email builds that remain cross-client compatible
- Build and maintain Marketo landing pages, forms, and reusable design-system components to accelerate future production
- Build and configure Marketo Smart Campaigns and Smart Lists to support various marketing initiatives
- Set up campaign types including single-send emails, multi-touch nurture/drip sequences, and webinar/event promotions
- Manage campaign assets, tokens, dynamic content, and program structures aligned with Marketo best practices such as naming conventions and folder structures
- Support database hygiene, list management, and lead scoring/routing logic in coordination with marketing operations
- Monitor and troubleshoot deliverability, rendering, and tracking issues while tracking daily/weekly performance metrics such as opens, clicks, unsubscribes, and bounces
- Perform quality assurance on all emails to ensure flawless rendering, functioning links, and accurate personalization tokens
- Set up and execute A/B tests for subject lines, sender names, content layouts, and send times to continuously improve results
- Define and build target audiences using Smart Lists and filter logic, ensuring compliant (GDPR/CCPA/CAN-SPAM) and accurate database lists
- Ensure correct UTM parameters and tracking links are embedded across all assets
- Collaborate with marketing, design, content, and campaign managers to gather requirements and manage revisions and approvals
- Oversee the email/campaign production calendar and turnaround times within a fast-paced, always-on marketing environment
- Document build processes, coding standards, and template libraries to scale internal knowledge and speed up execution
- Provide recommendations on Marketo best practices and new features to improve program performance over time
Requirements
- Strong experience of 3+ years building and executing campaigns in Adobe Marketo Engage (Marketo Certified Professional or Associate certification is a strong plus) or automation platforms such as HubSpot or Salesforce
- Solid background in HTML/CSS tailored to email rendering constraints and client-specific behaviors
- Hands-on experience with email testing solutions including Litmus or Email on Acid
- Proven understanding of deliverability, sender reputation, and compliance regulations such as CAN-SPAM, GDPR, and CASL
- Working knowledge of A/B testing approaches and measurement basics
- Ability to turn static designs into functional, on-brand email builds
- High attention to detail combined with disciplined QA habits
- Comfortable handling multiple email builds at once under deadlines in a fast-paced environment
- Proficiency in English at an Upper-Intermediate level (B2) or higher