Back to SearchSenior Marketing Specialist
Remote in Mexico
Sales and Marketing& 9 others
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We are hiring a Senior Marketing Specialist to deliver scalable, data-driven email programs in Adobe Marketo Engage while blending creative execution with technical precision. You will build templates and landing pages, manage segmentation and automation, and optimize performance with QA, deliverability best practices, and A/B testing.
Responsibilities
- Design modular, responsive email templates and landing page layouts within Marketo
- Troubleshoot and refine email builds using HTML/CSS to fix rendering, spacing, and formatting across clients and devices
- Convert Figma designs into dependable email implementations that display correctly in major client software
- Develop Marketo landing pages, forms, and reusable modules to reduce future turnaround time
- Implement Marketo nurture programs and segmentation to meet multiple campaign objectives
- Launch campaigns ranging from single sends to multi-step drip programs and webinar/event promotions
- Assemble program assets such as merge tags and dynamic content while adhering to Marketo conventions for naming and organization
- Coordinate with operations to keep data accurate, maintain contact records, and align lead scoring and routing rules
- Analyze delivery, rendering, and tracking performance by reviewing open rates, clicks, unsubscribes, and bounce metrics
- Perform comprehensive QA checks before deployment to verify rendering, links, and personalization accuracy
- Execute A/B tests covering subject lines, sender names, design/layout options, and send-time optimization
- Create targeted lists using Marketo segmentation and advanced filters while complying with GDPR, CCPA, and CAN-SPAM and maintaining data cleanliness
- Verify UTM parameters and link setups across marketing content to ensure consistent attribution
- Partner with marketing, design, content, and campaign teams to gather requirements and guide assets through approvals
- Manage timelines and scheduling for email and campaign work in a fast-moving, continuous marketing cadence
- Maintain documentation for build patterns, coding guidelines, and template libraries to improve team efficiency
- Propose enhancements leveraging emerging Marketo features and broader industry trends to improve results
Requirements
- Minimum 3 years of experience building and running campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is beneficial, or equivalent experience with HubSpot or Salesforce
- Working proficiency in HTML/CSS, especially for diagnosing and preventing email rendering inconsistencies
- Experience validating emails with Litmus or Email on Acid in real production workflows
- Strong knowledge of deliverability, sender reputation, and regulatory requirements including CAN-SPAM, GDPR, and CASL
- Demonstrated skill in designing and interpreting A/B testing strategies and results
- Track record of converting static design files into production-ready, branded email templates
- High attention to detail with a disciplined, repeatable QA approach
- Ability to juggle multiple simultaneous email builds under tight timelines and pressure
- Good command of English at an Upper-Intermediate (B2) level or above