Back to SearchSenior Marketing Specialist
Remote in Mexico
Sales and Marketing& 9 others
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We are seeking a Senior Marketing Specialist to drive precise, high-impact email marketing production at the intersection of creativity and technology. You will build and optimize Marketo programs, translate Figma designs into responsive emails, and ensure deliverability, compliance, and tracking are reliable.
Responsibilities
- Build, format, and update responsive email templates and landing pages with Marketo's modular editor
- Use HTML/CSS to diagnose layout problems, adjust formatting, and ensure responsive display across major email clients and devices
- Translate Figma designs into pixel-accurate email builds that work consistently across clients
- Create and maintain Marketo landing pages, forms, and reusable design-system components to speed up future production
- Configure Marketo Smart Campaigns and Smart Lists to support multiple marketing initiatives
- Set up campaign types including single-send emails, multi-touch nurture/drip sequences, and webinar/event promotions
- Manage assets, tokens, dynamic content, and program structures using Marketo best practices such as naming conventions and folder structures
- Support database hygiene, list operations, and lead scoring/routing logic in partnership with marketing operations
- Monitor and troubleshoot deliverability, rendering, and tracking issues while tracking daily/weekly metrics like opens, clicks, unsubscribes, and bounces
- Perform QA on every email to ensure correct rendering, working links, and accurate personalization tokens
- Execute A/B tests for subject lines, sender names, content layouts, and send times to improve performance
- Define and build audiences using Smart Lists and filter logic while ensuring compliant (GDPR/CCPA/CAN-SPAM) and accurate database lists
- Ensure UTM parameters and tracking links are correctly embedded across all assets
- Collaborate with marketing, design, content, and campaign managers to capture requirements and coordinate revisions and approvals
- Oversee the email/campaign production calendar and turnaround times in a fast-paced, always-on marketing environment
- Document build workflows, coding standards, and template libraries to scale internal knowledge and increase delivery speed
- Provide recommendations on Marketo best practices and new features to improve program performance over time
Requirements
- Hands-on experience of 3+ years building and launching campaigns in Adobe Marketo Engage (Marketo Certified Professional or Associate certification is a strong plus) or automation tools like HubSpot or Salesforce
- Solid understanding of HTML/CSS as it applies to email client constraints and rendering behavior
- Practical experience with email testing platforms such as Litmus or Email on Acid
- Deep understanding of email deliverability, sender reputation, and compliance requirements including CAN-SPAM, GDPR, and CASL
- Working knowledge of A/B testing methodologies and experimentation basics
- Ability to convert static designs into functional, on-brand email builds
- Strong attention to detail with disciplined QA practices
- Ability to manage multiple email builds in parallel while working to tight deadlines in a fast-paced environment
- Proficiency in English at an Upper-Intermediate level (B2) or higher