Back to SearchSenior Marketing Specialist
Remote in Mexico
Sales and Marketing& 9 others
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We are looking for a Senior Marketing Specialist to drive high-quality email and lifecycle campaigns in Adobe Marketo Engage with a strong technical marketing mindset. You will translate designs into reliable, on-brand templates, automate nurture and segmentation, and improve deliverability and performance through rigorous QA and testing.
Responsibilities
- Build responsive, reusable email designs and landing page templates using Marketo’s modular framework
- Apply HTML/CSS skills to resolve rendering issues, correct formatting, and keep visuals consistent across email clients and screen sizes
- Translate Figma mockups into pixel-accurate email content that performs reliably across client software
- Create landing pages, forms, and modular assets in Marketo to speed up future production
- Configure automated nurture streams and audience segments in Marketo to support varied campaign goals
- Deploy different campaign types, including one-off sends, drip sequences, and webinar/event promotions
- Manage merge tags, dynamic content blocks, and program structure while following Marketo naming and file-organization best practices
- Support database hygiene by maintaining contact records and aligning lead scoring and routing with the operations team
- Monitor deliverability, rendering consistency, and link tracking accuracy while reviewing opens, clicks, unsubscribes, and bounces
- Execute thorough pre-send QA to confirm correct rendering, working links, and accurate personalization
- Run A/B tests across variables such as subject lines, sender names, layout options, and send times
- Build precise audience lists using Marketo segmentation and filters while staying compliant with GDPR, CCPA, and CAN-SPAM and keeping data clean
- Ensure UTM tracking codes and links are implemented correctly across marketing assets
- Collaborate with marketing, design, content, and campaign teammates to clarify requirements and move work through review and approvals
- Own schedules and deadlines for email and campaign delivery in an always-on marketing environment
- Document build approaches, coding standards, and template libraries to accelerate team onboarding and efficiency
- Recommend improvements based on new Marketo capabilities and industry trends to boost campaign results
Requirements
- Hands-on experience with 3+ years of building and managing campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is a plus, or similar work in HubSpot or Salesforce
- Solid knowledge of HTML/CSS with a focus on email client rendering differences and troubleshooting
- Practical experience using email testing platforms such as Litmus or Email on Acid
- Deep understanding of deliverability drivers, sender reputation management, and compliance expectations under CAN-SPAM, GDPR, and CASL
- Strong ability to plan, execute, and evaluate A/B testing configurations
- Proven ability to convert static design files into functional, on-brand email templates
- Detail-oriented mindset supported by consistent QA processes and standards
- Ability to manage multiple parallel email builds while meeting tight deadlines in a fast-paced environment
- Good command of English at an Upper-Intermediate (B2) level or above