Back to SearchSenior Go-to-Market Marketing Manager - Retail and Consumer Services
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We're seeking a Senior Go-to-Market Marketing Manager – Retail and Consumer Services to become part of our hybrid team based in the United Kingdom. Focused on the EMEA region, this position calls for someone to shape and drive the marketing approach that fuels growth across EPAM's Retail and Consumer Services business and its core sectors.
Acting as the strategic marketing counterpart to leadership within Retail and Consumer Services and Sales, you'll convert market shifts, client needs, and EPAM's strengths into a distinctive go-to-market approach designed to boost visibility, generate demand, and speed up pipeline and revenue expansion.
You'll partner across multiple functions — Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, and Operations — to bridge client needs within Consumer Services, EPAM's areas of distinction, and how these strengths reach the marketplace.
- Craft the overarching go-to-market marketing approach for Retail and Consumer Services, covering long-range vision, value messaging, target audiences, and growth avenues
- Turn insights gathered from markets and clients into practical marketing roadmaps shaped by emerging trends, buyer needs, and competitor moves
- Build distinctive industry viewpoints and stories that connect EPAM's capabilities to the problems clients face and opportunities in the market
- Team up with business and sales leadership to keep marketing goals and metrics aligned with broader growth ambitions
- Fuel pipeline growth and faster sales cycles by running combined initiatives that back strategic accounts, sizable deals, and cross-selling potential
- Define and bring to life the Retail and Consumer Services offering lineup by pinpointing key solutions and coordinating their rollout
- Head up unified go-to-market efforts spanning thought leadership, marketing campaigns, account-based marketing, digital channels, and events
- Develop collaborative activities with alliance partners to unlock greater ecosystem potential for marketing and demand generation
- Produce sales tools, executive-level playbooks, and thought leadership pieces that reinforce EPAM's standing in the marketplace
- Set up a metrics-driven method for tracking performance, refining campaigns, and evaluating marketing ROI
- A decade or more of experience in B2B go-to-market work, industry marketing, or solutions marketing within technology services, consulting, or comparable fields
- Deep familiarity with the Retail and Consumer Services sector, including grasp of market shifts, omnichannel patterns, customer experience priorities, and forces driving digital transformation
- Demonstrated skill in converting business strategy into concrete marketing plans backed by measurable outcomes
- History of shaping positioning, value propositions, and industry-specific messaging for intricate offerings
- Background coordinating combined initiatives spanning content creation, thought leadership, ABM, digital efforts, events, and partnership work
- Confident executive presence with the capacity to serve as a reliable advisor to senior business leaders, sales teams, and client contacts
- Skill in leading cross-functional groups within a global matrix structure and swaying outcomes without formal authority
- Familiarity with technology ecosystems, covering hyperscalers, independent software vendors, and key strategic partners
- A blend of strategic thinking and hands-on execution, guided by data-informed choices
- Strong skills in communication, presenting ideas, and engaging effectively with stakeholders