Back to SearchSenior Go-to-Market Marketing Manager - Retail and Consumer Services
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We invite you to join our hybrid team in the UK as Senior Go-to-Market Marketing Manager – Retail and Consumer Services. With an EMEA focus, this role calls for a professional ready to build and lead the marketing vision that drives growth for EPAM's Retail and Consumer Services practice and its key sub-industries.
As the go-to strategic marketing ally for leadership within Retail and Consumer Services and Sales, you'll interpret changing market forces, client priorities, and EPAM's distinct capabilities, weaving them into an impactful go-to-market strategy meant to raise market profile, generate demand, and accelerate both pipeline and revenue outcomes.
Working in close partnership with a broad set of functions — Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, and Operations — you'll bring together what clients in Consumer Services are looking for, where EPAM holds a competitive edge, and how best to bring those strengths into the market.
- Design the full-scope marketing strategy for Retail and Consumer Services, encompassing long-term direction, value-driven messaging, key audience segments, and growth pathways
- Translate research on markets and clients into hands-on marketing plans influenced by present-day trends, buyer pain points, and competitive dynamics
- Craft fresh industry narratives and viewpoints that connect EPAM's offerings to the difficulties clients face and the openings available in the market
- Liaise with leaders in business and sales to make certain marketing objectives and performance indicators remain in step with wider growth plans
- Speed up pipeline development and shorten sales cycle length by leading coordinated programs that back major accounts, high-value deals, and cross-selling chances
- Curate and roll out the Retail and Consumer Services offerings catalog by determining which solutions matter most and guiding their release
- Lead integrated go-to-market activities that include thought leadership writing, marketing campaigns, ABM, digital efforts, and physical events
- Establish joint ventures with alliance partners to unlock additional ecosystem opportunities for marketing and demand generation efforts
- Develop sales-supporting content, senior-level playbooks, and thought leadership pieces that strengthen EPAM's footprint in the market
- Implement a metrics-focused approach for monitoring outcomes, enhancing campaign results, and calculating return on marketing spend
- A decade-plus of professional background in B2B go-to-market approaches, industry marketing, or solutions marketing across technology services, consulting, or similar spaces
- In-depth familiarity with the Retail and Consumer Services domain, spanning awareness of market movement, omnichannel tendencies, customer experience challenges, and forces pushing digital transformation forward
- Solid history of converting business strategy into practical marketing action plans that deliver quantifiable outcomes
- Demonstrated experience building positioning approaches, value propositions, and messaging suited to industry needs for complex solutions
- Prior work managing unified initiatives that bring together content production, thought leadership, ABM, digital methods, events, and partner cooperation
- Confident presence at the executive level, capable of serving as a trusted guide for senior stakeholders in business, sales, and client relationships
- Capacity to lead teams across functions within a global matrix organization and influence direction without holding formal authority
- Knowledge of technology ecosystems, spanning major cloud vendors, independent software providers, and essential strategic alliances
- Mix of high-level strategic thinking and reliable execution, shaped by decisions grounded in data
- Solid skill set in communication, delivering presentations, and cultivating stakeholder relationships