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Senior Business Analyst

Hybrid in Switzerland: Geneva
Business Analysis& 9 others
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We're looking for a Senior Business Analyst to join our team in Geneva, Switzerland in a hybrid working mode.

In this role, you will lead the discovery and design activities for a global CRM transformation in the luxury retail sector. You will work closely with client teams, architects and stakeholders to define future-state processes, align business expectations with technical capabilities and build a detailed backlog to enable implementation. The position provides an opportunity to influence strategic decisions for a high-profile CRM program and deliver tangible impact for an iconic luxury brand.

Responsibilities
  • Conduct current state analysis of existing CRM-related processes and systems
  • Define future state processes aligned to business objectives and capabilities
  • Facilitate workshops with business and technical stakeholders to gather, validate and prioritize requirements
  • Document key business processes, workflows and functional needs for CRM implementation
  • Develop a detailed product backlog, ensuring alignment with architectural and integration requirements
  • Collaborate with architects and data specialists to ensure feasibility and data strategy consistency
  • Support preparation of discovery deliverables, including target architecture and comprehensive documentation
  • Ensure stakeholder alignment from discovery through implementation planning
Requirements
  • Proven experience as a Business Analyst in CRM-focused digital transformation projects
  • Strong knowledge of end-to-end business process mapping and requirements management
  • Experience working in the luxury industry, ecommerce or digital marketing
  • Familiarity with technical projects involving multiple system integrations and data migrations
  • Excellent workshop facilitation skills, engaging both business and technical stakeholders
  • Strong documentation skills and ability to create functional specifications and backlog items
  • Proficiency with Agile delivery methodologies and tools (e.g., JIRA, Confluence)
  • Strong communication and stakeholder management capabilities
  • Fluency in English and French