Back to SearchMarketing Operations Specialist
Hybrid in Mexico: Guadalajara
Sales and Marketing& 6 others
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We are actively seeking a Marketing Operations Specialist to advance our Talent Acquisition strategies with innovative recruitment marketing techniques. This position involves a close partnership with the Talent Acquisition team to enhance marketing campaigns, boost candidate engagement, and leverage digital marketing and AI tools to attract elite talent. If you thrive on using strategic marketing methods to amplify recruitment initiatives, we encourage you to join our dynamic team.
Responsibilities
- Organize and execute email campaigns, multi-channel promotional campaigns, referral campaigns, and events aligned with recruitment objectives
- Identify and partner with tools and vendors that align with our marketing goals
- Formulate detailed requirements for the product team to boost marketing efficiency and improve candidate pre-screening processes
- Utilize internal recruitment tools to effectively segment candidates for streamlined recruitment processing
- Create and manage automated email flows to pre-screen candidates according to company needs
- Collaborate with the Talent Acquisition team to create appealing job descriptions and content that attract exceptional talent and enhance their experience
- Explore and leverage AI-driven automation and optimization opportunities in recruitment marketing
- Engage with stakeholders to identify AI use cases, define success metrics, and formulate KPIs
- Serve as the intermediary among technical, marketing, and recruitment teams to ensure effective AI integration
Requirements
- A minimum of 2 years of experience in marketing operations, recruitment marketing, or employer branding
- High proficiency in English, with superior writing and communication skills at a B2 level or above
- Experience with marketing automation tools such as HubSpot, Marketo, or Pardot
- Skilled in using Applicant Tracking Systems (ATS)
- Knowledgeable in content marketing, social media marketing, and PPC advertising
- Strong writing capabilities
- Adept at data analysis using tools like Excel and Power BI
- Comprehensive understanding of candidate personas, recruitment funnels, and employer branding strategies
- Excellent communication and collaboration skills, capable of working effectively in a cross-functional setting
Nice to have
- Experience in implementing AI tools to improve recruitment and marketing processes
- An eager interest in growing expertise within the AI field