Back to SearchLead Salesforce Developer (SFMC)
Remote in Argentina, & 3 others
Salesforce Marketing Cloud& 5 others
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We are looking for a skilled Lead Salesforce Marketing Cloud Engagement (SFMC) Developer with a strong emphasis on email campaign execution, reporting, and performance analytics.
In this role, you will oversee the creation and deployment of campaigns, fine-tune marketing automations, and construct dashboards and reporting frameworks that surface actionable insights for marketing stakeholders. The ideal candidate blends technical mastery of SFMC Engagement with a data-driven approach and a genuine commitment to ongoing optimization.
Responsibilities
- Create and launch email campaigns, journeys, and automations through Salesforce Marketing Cloud Engagement, covering Email Studio, Journey Builder, and Automation Studio
- Apply audience segmentation, personalization logic, and dynamic content using AMPscript and SQL
- Work with marketing stakeholders to translate campaign briefs into SFMC-ready assets and execution plans
- Make sure campaigns comply with best practices for deliverability, frequency management, and regulatory compliance
- Build custom dashboards and performance reporting inside Salesforce Marketing Cloud
- Write SQL queries and data views to monitor engagement metrics, funnel performance, audience health, and campaign KPIs
- Automate recurring reports and share insights with marketing stakeholders in a clear, visual layout
- Team up with marketing leadership to define meaningful KPIs and refine campaigns based on performance intelligence
- Track campaign performance and audience engagement to detect trends, risks, and opportunities for improvement
- Run A/B and multivariate tests and share findings that lift open rates, click-through rates, and conversion outcomes
- Coordinate with data teams to ensure accurate tagging, tracking, and attribution frameworks are established across SFMC journeys
- Uphold high standards of QA, data accuracy, and version control in both campaign builds and reporting outputs
- Reinforce governance around opt-out compliance, frequency caps, and contact strategy execution
- Capture reporting processes, campaign logic, and data mappings in documentation for cross-team clarity
Requirements
- No less than 5 years of hands-on professional experience in Salesforce Marketing Cloud development
- At least 1 year of experience leading and managing development teams
- Confident use of Email Studio, Journey Builder, Automation Studio, and Data Extensions
- Solid experience with SQL, SFMC Data Views, and marketing data modeling
- Practical background creating dashboards within Intelligence Reports or SFMC Analytics environments
- Familiarity with AMPscript and personalization scripting for campaign development
- Applied experience with SSJS, HTML/CSS markup, and REST API integrations
- Strong analytical thinking with the ability to convert data into insights and recommendations
- Track record of working closely with marketing teams to shape KPIs and reporting requirements
- Detail-oriented approach paired with strong communication skills and proven stakeholder alignment experience
- English at B2 level or higher, with strong written and spoken communication abilities
Nice to have
- Salesforce Marketing Cloud Engagement Email Specialist certification
- Salesforce Marketing Cloud Engagement Developer certification