Lead Marketo Developer

Remote in Argentina,

Adobe Campaign and Marketing Automation

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We are seeking an expert-level Lead Marketo Developer to lead a complex, enterprise-grade Marketo carve-out and implementation. The ideal candidate will be responsible for delivering a fully functional, production-ready Marketo Engage instance seamlessly integrated with Salesforce (SFDC), custom Heroku middleware, and various third-party marketing technologies.

Responsibilities

Deliver a fully provisioned Marketo production instance and oversee the structural manual migration of up to 100 historical marketing programs using the Marketo Program Import Wizard
Ensure active local assets, smart campaigns, and tokens migrate without loss of campaign architecture
Conduct a thorough pre-migration inventory of existing assets, including images, emails, landing pages, forms, and smart campaigns, to identify what should be migrated versus retired
Audit the source database to purge inactive or redundant records and build a comprehensive Data Dictionary mapping all CRM, Marketo-only, and custom fields
Extract global unsubscribes, blocklists, and hard bounces from the legacy system and upload them as a Trusted List Import to maintain strict data privacy and deliverability compliance
Execute an end-to-end data sync with Salesforce utilizing custom sync filters to selectively isolate and import legacy records based on the completed database audit
Route all incoming lead data through a configured Heroku middleware pipeline and collaborate with developers to implement UUID matching logic to dynamically deduplicate records and prevent API race conditions during parallel database writes
Merge configuration scripts and routing rules into the version control repository
Integrate and configure Adobe Marketo Measure to calculate MTA models across active marketing channels, align CRM Campaign touchpoint rules to standard attribution models, and help design a robust lead scoring model
Configure Marketo webhooks and custom API LaunchPoint services to ingest and map data elements from Demandbase, Lytics, ZoomInfo, and Salesforce
Design and execute a gradual IP warming schedule within the new Marketo instance to build sender reputation with ISPs and ensure maximum deliverability prior to full launch
Execute end-to-end SIT test scripts demonstrating full data integrity across the SFDC sync and Heroku pipeline, and author a comprehensive Technical Design Document detailing sync filters, field mappings, deduplication rules, and MTA schema

Requirements

5+ years of advanced, hands-on experience as a Marketo Developer
Adobe Marketo Engage certification
Expertise in native Marketo-Salesforce bidirectional sync, custom sync filters, Salesforce profile permissions, and CRM data schemas
Proven track record managing large-scale Marketo-to-Marketo migrations, including database cleansing, Program Import Wizard usage, and blackout window coordination
Proven experience deploying Adobe Marketo Measure, including JavaScript deployment, ad platform integration, and configuring custom and standard attribution models
Understanding of REST APIs, custom webhooks, and data synchronization logic, with experience working alongside developers on Heroku or similar middleware pipelines to resolve deduplication and payload issues
Proficiency in English at a B2+ level