Back to SearchField Marketing Specialist
We’re looking for a creative, proactive, and relationship-driven Field Marketing Specialist to help shape the next chapter of Empathy Lab by EPAM in North America. In this role, you’ll play a key role in elevating our brand, engaging CMO-level audiences, and generating meaningful demand across the marketing, commerce, and loyalty landscape.
You’ll partner closely with senior stakeholders, subject matter experts, and cross-functional teams to bring our go-to-market strategy to life—executing high-impact regional programs, increasing brand visibility, and driving measurable pipeline contribution for an exciting new unit within EPAM.
If you love blending strategy with hands-on execution, thrive in a fast-moving environment, and are excited by the opportunity to make a visible impact from day one, we’d love to meet you.
Apply and help us build something extraordinary.
https://www.empathylab.com/
Req# 928391585
- Develop and implement regional marketing strategies in collaboration with senior stakeholders
- Deliver content-driven and demand generation campaigns in partnership with subject matter experts and the core brand team
- Plan and manage regional events, including executive roundtables, partner activations, client dinners, and sponsorships
- Work with subject matter experts to develop thought leadership ideas and content to support public relations efforts across major industry outlets
- Partner with alliance teams to execute co-marketing initiatives with key technology partners
- Support sales enablement by creating case studies, award submissions, presentations, and internal communications
- Track, analyze, and report on marketing performance, spend, and KPIs for the region
- Identify the most effective marketing channels for reaching core CMO and marketing leadership audiences
- Conduct competitive research to inform strategic decisions and messaging
- Ensure strong local execution, stakeholder engagement, and consistent brand representation
- Test, measure, and optimize campaigns for continuous improvement
- Maintain high standards of accuracy, project management, and organizational excellence
- Minimum 2 years of experience in field marketing, demand generation, or related B2B marketing roles, preferably in an agency or consultancy environment
- Proven ability to collaborate with diverse stakeholders and build strong cross-functional partnerships
- Strong project management, organizational, and communication skills
- Experience with campaign tracking, analytics, marketing automation, and segmentation platforms (bonus)
- Demonstrated creativity, flexibility, and resourcefulness in problem-solving
- Experience in developing content for thought leadership, PR, and sales enablement
- Familiarity with co-marketing and partnership programs
- High attention to detail and commitment to delivering quality work
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
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