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Director, Marketing Strategy Consulting (LATAM)

Remote in Mexico, & 4 others
Other Non-Tech
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We're currently seeking a Director, Marketing Strategy Consulting to join our team. Are you a highly experienced marketing strategist who enjoys converting intricate marketing challenges into clear, successful strategies? Do you find fulfillment in advising CMOs, shaping the direction behind key engagements and supporting new business wins? If you possess 12+ years in digital marketing and consulting, a solid history in presales and solution architecture, and fluent command of both Spanish and English, this opportunity could be the right fit

As Director, Marketing Strategy Consulting, you'll be acknowledged as a leading expert across the entire digital marketing ecosystem, with deep knowledge in at least one specialty and a well-formed view on how AI, including AI search and GEO, is transforming the industry. You'll provide guidance to clients across LATAM and internationally, improve the quality of our delivery and help shape our offerings

You'll also join forces with our growth and account leaders to build and close new business, directing discovery processes, constructing solutions and taking the lead on expert content within proposals, RFIs, RFPs and SOWs

In this role, close to two-thirds of your time is allocated to subject matter leadership, which involves advising clients on strategy, managing delivery quality and shaping offerings. Roughly one-third goes toward presales and solution development. You'll be positioned between a hands-on specialist and a Managing Director, Growth. You serve as the expert who helps secure business, while growth and account leads oversee the pipeline and commercial relationship

Ready to help determine how top brands grow within an AI-shaped future? Apply now!

Responsibilities
  • Act as a credible marketing strategy consultant, helping CMOs and digital leaders define strategy across customer acquisition, retention, loyalty, personalization and brand expansion
  • Provide deep digital marketing knowledge covering search (SEO, GEO and paid), media, content, social, CRM and lifecycle, marketing automation, eCommerce, CRO and analytics
  • Take the lead on AI within marketing, breaking down how AI search, generative content and AI-based personalization are changing customer acquisition and conversion, plus guidance on next steps for clients
  • Carry out marketing maturity evaluations spanning operating model, martech stack, data, content operations and measurement, turning results into prioritized action plans
  • Create KPI frameworks, attribution systems and marketing effectiveness approaches that link marketing work to measurable business outcomes
  • Tie strategy to execution by uniting specialists across search, media, CRM, content, data and martech within a single cohesive solution
  • Develop service packages, assessment frameworks, accelerators, case studies and reusable proposal assets
  • Lead thought leadership efforts by publishing perspectives, speaking at industry events and webinars, and keeping clients and colleagues informed on marketing trends
  • Set and uphold quality standards, review essential deliverables and mentor delivery team consultants
  • Collaborate with client partners, account and delivery managers focused on key accounts, uncovering avenues to widen scope within current relationships
  • Spot emerging opportunities through client signals, market movements such as AI in marketing, partner engagement and assessment outcomes, converting them into new discussions
  • Develop trusted relationships with CMOs and Heads of Digital, eCommerce, Brand, Growth and Customer Experience, navigating complex enterprise landscapes
  • Steer discovery through workshops, stakeholder interviews, maturity assessments and quick-win audits or proofs of value that open doors to bigger engagements
  • Vet opportunities thoroughly, weighing need, fit, budget, timing, stakeholder access and competitive context, then providing a clear go/no-go recommendation
  • Architect the solution by translating client challenges into a problem statement, approach, phasing, team structure, effort estimates, assumptions and success measures
  • Take charge of expert content within proposals, RFIs, RFPs and SOWs, including solution narratives, scope, deliverables, assumptions, dependencies and acceptance criteria, contributing credentials and pricing details alongside the commercial team
  • Present and defend the solution with assurance during oral presentations, executive meetings and client presentations customized to each audience
  • Transition cleanly to the delivery team, remaining active as a senior advisor, tracking client satisfaction and supporting renewals and extensions
  • Keep the pipeline current within CRM, document win/loss insights, and convert proven strategies into repeatable growth plays
Requirements
  • 12+ years of experience within digital marketing, marketing strategy or marketing consulting, ideally gained at an agency, consultancy or marketing services organization
  • 6+ years spent in client-facing consulting functions, presenting and advocating for ideas among senior decision-makers
  • Deep-rooted expertise spanning the digital marketing mix, covering search, paid media, content, social, CRM and lifecycle, marketing automation, CRO and analytics
  • Acknowledged depth in at least one specialty area, such as SEO/GEO, performance media, CRM or marketing technology
  • Solid command of how AI and LLMs are reshaping search, content and customer engagement
  • Commercial fluency around scoping, estimating and pricing models such as retainer, fixed fee and time and materials, plus understanding of how enterprise clients procure marketing services
  • Working command of marketing and analytics tools such as GA4, Looker Studio, Adobe or Salesforce Marketing Cloud, and Semrush or Ahrefs
  • Demonstrated success improving marketing outcomes, including acquisition, conversion, retention and revenue, for enterprise brands
  • Demonstrated presales and solution architecture experience, having crafted and written proposals, RFI/RFP responses and SOWs, and designed multi-disciplinary solutions leading to won deals or expanded accounts
  • Capacity to showcase evidence of this work during interviews, such as anonymized proposals, solution designs, SOWs or pitch materials, together with achieved results
  • Exceptional storytelling ability, writing skill and executive presence, with talent for explaining complex topics to non-expert audiences
  • Highly self-driven and collaborative, comfortable building momentum without heavy reliance on process
  • Fluent in both Spanish and English (C1+ level), across written and spoken forms
Nice to have
  • Portuguese fluency, supporting work with Brazilian clientele
  • Hands-on SEO/GEO background, including optimization experience for AI answer engines
  • Exposure to martech and DXP platforms such as Adobe, Salesforce, Contentful or commercetools
  • Experience establishing a new practice or service offering starting from zero
  • Deep familiarity with industries such as retail, CPG, financial services or travel
  • A recognized presence in the marketing community through speaking engagements, articles or published research