Content Strategist

Office in South Africa: Cape Town

Content Strategy

Are you passionate about creating meaningful content experiences?

We’re looking for a Content Strategist to join our remote team in Cape Town.

Our mission is to design seamless journeys while helping global brands create scalable, user-centred content ecosystems. If you thrive on collaboration, value strong communication, and have expertise in both structural and distribution content strategy, we want to hear from you.

Responsibilities

Design content strategies and frameworks, such as information architecture and taxonomy, that enable the desired experience
Create scalable content models for headless CMS platforms (like Contentful or Contentstack)
Plan and execute content-first design workflows through priority guides, wireframes, sitemaps and page tables
Integrate UX foundations into strategy by mapping user journeys, personas, and flows
Design clear, consistent, user-centred UX writing for digital experiences and flows
Conduct content audits, gap analyses and migration plans
Work closely with multidisciplinary teams to translate strategies into scalable systems
Lead content marketing strategy for campaigns, channel planning and digital distribution and deliver across multiple channels such as SEO, social media and email automation
Collaborate with analytics teams to measure content performance, engagement and conversion metrics

Requirements

Proven experience in content strategy (either backend, frontend, or hybrid expertise)
Strong understanding of user-centred design principles and how they inform content workflows
Experience with headless CMS platforms and omnichannel publishing strategies
Solid collaboration skills, particularly with UX design, dev and product teams
Ability to create impactful content frameworks that scale across ecosystems
Exceptional communication skills — ability to engage with stakeholders and share updates clearly
Analytical mindset to measure and optimise content performance across channels

Nice to have

Experience working with headless CMS such as Contentful and Contentstack
Experience with tools such as HubSpot, Emarsys, or Salesforce Marketing Cloud
Familiarity with omnichannel strategies and multichannel campaigns
A hybrid background that blends backend and frontend content strategy seamlessly

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