Назад до пошукуWeb Analyst
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Web Analytics& інші навички
We are seeking a Web Analyst to join a leading global membership and leisure travel company operating at the intersection of hospitality, consumer finance, and subscription services. The consultant should be able to shift working hours to work till 1 pm EST.
Чим ви будете займатися у цій ролі
- Support GA4 and GTM across the organization including tagging, configurations, maintenance and troubleshooting
- Build and troubleshoot data layer events and custom tracking requirements
- Write development level technical software specifications documentation including event names, variables and sample payloads
- QA new website/app releases to ensure analytics and marketing tags are functioning correctly
- Troubleshoot tracking issues across GA4, GTM, APIs, cookies, redirects and SPA
- Implement and support third party tools like FullStory, Qualtrics, Quantum Metric, Simon Data, Google Ads and marketing pixels
- Support consent and privacy related tracking via OneTrust
- Partner with marketing, business and product teams to understand measurement needs and determine methodology to capture it
- Assist in maintaining data quality by following the QA process ensuring the data layer and configured events are working properly
- Partner with development, product, marketing and other stakeholders on new site launches, features and analytics enhancements
Навички
- 3+ years of experience in web analytics
- Expertise in GA4 and GTM including tagging, configurations and troubleshooting
- Skills in building and troubleshooting data layer events and custom tracking requirements
- Proficiency in writing development level technical software specifications documentation
- Understanding of tracking issues across APIs, cookies, redirects and SPA
- Familiarity with third party tools like FullStory, Qualtrics, Quantum Metric, Simon Data and Google Ads
- Knowledge of consent and privacy related tracking via OneTrust
- English proficiency at a B2 level