Назад до пошукуSenior Web & Digital Analyst
Віддалений* формат співпраці з території - Україна
*Ви можете працювати віддалено з території країни (або країн), для яких відкрита ця позиція.
Web Analytics& інші навички
We are looking for a Senior Web & Digital Analyst to join our Web Tracking & Insights team. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using tag management systems (Tealium IQ and Google Tag Manager) and Google Analytics 4 (GA4). This is not a frontend web development role: the focus is purely on tracking implementation, data collection, and analytics enablement.
Чим ви будете займатися у цій ролі
- Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager
- Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
- Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
- Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system
- Test marketing pixel integrations with media agencies
- Document tracking setups and maintain clear implementation guidelines
Навички
- 3+ years of experience in Web Analytics
- Hands-on experience with Tealium IQ and/or Google Tag Manager
- Strong working knowledge of Google Analytics 4 (GA4)
- Proficiency in JavaScript for tag customization and debugging
- Solid understanding of HTML and CSS to interpret page structure and debug
- Understanding of dataLayer design and event-driven data tracking
- English proficiency at B2 level or higher
Буде перевагою
- Understanding of digital marketing technologies and consent management