Назад до пошукуSenior Web Analyst (GTM/Tealium)
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Web Analytics, Tealium
We are seeking a Senior Web Analyst to join our Web Tracking & Insights team, focusing on the implementation, maintenance, and optimization of website and app tracking solutions using tag management systems, with a primary emphasis on Google Tag Manager and supplementary experience with Tealium. This role centers on tracking implementation, data collection, and analytics enablement rather than frontend web development.
Чим ви будете займатися у цій ролі
- Implement and configure tracking tags, triggers, and variables within Google Tag Manager and Tealium IQ
- Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
- Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
- Integrate and maintain marketing pixels, including Meta, Google Ads, Bing, and Floodlight, via tag management systems
- Coordinate testing of marketing pixel implementations with media agencies
- Document tracking setups and maintain clear implementation guidelines
Навички
- 3+ years of hands-on experience with Google Tag Manager and/or Tealium IQ
- Strong working knowledge of Google Analytics 4 (GA4)
- Proficiency in JavaScript for tag customization and debugging
- Solid understanding of HTML and CSS to interpret page structure and debug tracking issues
- Understanding of dataLayer design and event-driven data tracking
- Upper-Intermediate English language proficiency (B2+)
Буде перевагою
- Understanding of digital marketing technologies and consent management