Principal Business Analyst
Hybrid in Mexico
Business Analysis
& 10 others
We are seeking a Principal Business Analyst to shape and validate the analytical foundation of our program, bridging business strategy, customer experience and technology.
This role translates complex inputs into actionable insights, requirements and decision-ready artifacts, supporting both in-store digital experience re-imagination and the development of a lighthouse vision and technology roadmap.
Responsibilities
- Lead business and requirements analysis across multiple workstreams
- Translate qualitative and quantitative inputs into clear insights and implications
- Develop decision-ready materials for client and internal leadership
- Ensure alignment between business objectives, experience concepts and technology direction
- Support program leadership with analysis for risks, dependencies and trade-offs
- Analyze current-state store journeys, processes and pain points
- Capture and structure business, functional and non-functional requirements
- Support definition of future-state digital experiences with measurable KPIs
- Partner with design and technology teams to ensure operational feasibility of concepts
- Develop use cases, service blueprints and experience-related documentation
- Support validation of concepts with client stakeholders
- Support development of the lighthouse vision through structured research and analysis
- Contribute to capability mapping, gap analysis and prioritization
- Translate business strategy into technology implications and roadmap inputs
- Support creation of roadmap artifacts, including sequencing and dependencies
- Help articulate the “so what” behind recommendations for executive audiences
Requirements
- 8+ years of working experience in business analysis or related fields
- Knowledge of BA risk management, stakeholder management and artifacts documentation
- Skills in business analysis activities planning, elicitation of information and requirements traceability management
- English level B2+
Nice to have
- Background in consumer, digital engagement or omni-channel management
- Familiarity with retail industry practices