Back to SearchWe are seeking a remote Lead Web Analyst (Adobe-oriented) to join our team. Your primary focus will be on the preparation of measurement strategy, setting up user behavior tracking, and designing complex end-to-end analytics pipelines covering web analytics, advertising, and CRM systems. We are looking for someone who has extensive experience in a variety of Adobe web analytics tools, including Adobe Analytics, Adobe Target, and Adobe Launch.
You will be responsible for providing data-based recommendations on how to improve clients’ online strategy, conducting deep-dive research on all areas of customers’ online strategy, and building insightful automated dashboards.
Responsibilities
- Prepare measurement strategy and collaborate with product ownership team on the definition of product success KPIs
- Design complex end-to-end analytics pipelines covering both web analytics, advertising, and CRM systems
- Set up user behavior tracking while applying enough creativity to find the best methods of data capturing strategy development and implementation; business requirement collection for tracking and providing it to development team
- Conduct deep-dive research on all areas of customers’ online strategy
- Build insightful automated dashboards
- Make data-based recommendations on how to improve clients’ online strategy
- Manage and support the team of specialists
Requirements
- Degree in Marketing, Mathematics, Statistics, Engineering
- 5+ years of Web Analytics experience
- 1+ year of relevant leadership experience
- Vast experience in a variety of Adobe web analytics tools (audit, setup, reporting, working with API): Adobe Analytics, Adobe Target, Adobe Launch
- Experience in implementing tags using tag management systems (including writing custom tags on JavaScript & jQuery)
- Experience in creating and explaining dashboard reports, using data visualization tools
- Statistical and analytical skills with an ability to spot any issues or trends in data
- Knowledge of Web Analytics project documentation development and maintenance
- Experience in EDW, like BigQuery/Amazon Redshift/Snowflake, SQL knowledge
- Python/R proficiency
- Communication skills, ability to explain analytical things for non-technical stakeholder
- B2+ English level proficiency
Nice to have
- Additional experience in online marketing or product analytics would be a plus
Benefits
- International projects with top brands
- Work with global teams of highly skilled, diverse peers
- Healthcare benefits
- Employee financial programs
- Paid time off and sick leave
- Upskilling, reskilling and certification courses
- Unlimited access to the LinkedIn Learning library and 22,000+ courses
- Global career opportunities
- Volunteer and community involvement opportunities
- EPAM Employee Groups
- Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn